Abu Dhabi taps into Russian market

Abu Dhabi taps into Russian market

A 16-strong delegation from Abu Dhabi’s tourism industry is heading to Russia to building or rising hotel guest arrivals from the Federation. The Leisure Moscow delegation, headed by Abu Dhabi Tourism & Culture Authority (TCA Authority), includes hotels and resorts, Etihad Airways, inbound tour operators and Destination Management Companies.

The move is based on statistics showing a significant rise in the number of Russians. In the first seven months of this year, some 10,061 Russians checked into Abu Dhabi’s hotels and resorts – a 38% rise on the same period last year – and together they accounted for some 58,114 guest nights – a rise of 42% over the same comparative period.

Mubarak Al Nuaimi, International Promotions Manager, TCA Abu Dhabi said: “An increasing number of MICE and business travel companies are including more UAE possibilities in their brochures and packages – our aim is to ensure Abu Dhabi features among them.”

The visit is among a number of initiatives TCA Abu Dhabi is undertaking this month to stimulate increased response from the Russian and CIS markets. Others include road shows taking in Kiev in the Ukraine and Almaty, Kazakhstan.

Gary Marshall
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Gary Marshall
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