Carnival Corporation has announced that Pier Luigi Foschi, the chairman of its Italian brand, Costa Cruises, is to become chairman and chief executive officer of the company’s new Carnival Asia unit.
The appointment, which highlights the importance of the Asian market to the industry as a whole, is being seen as a move to bolster Carnival’s operations in the emerging market.
“With Asia such an important part of our global strategy, it’s critical that we increase our presence in the region by establishing this new office in Singapore and appointing an experienced executive to coordinate our current operations and our future expansion efforts,” said Micky Arison, Carnival Corporation chairman and CEO. “Pier is the ideal candidate for this new role and considering that his responsibilities at Costa are winding down, we are delighted that he agreed to oversee our growth strategies in this emerging cruise region.”
Foschi, who retired as CEO of Costa in July, continues to be involved with the company – serving as chairman – a role he will continue in addition to one of the firm’s managing directors and a member of Carnival Corporations board of directors.
Carnival currently has Costa and Princess ships based in China and Singapore, with plans to launch more – including a Japanese series – in 2013.