The domestic operator has also reported that families are staying for shorter durations rather than week-long stays during the school holidays to help cut back on costs. Looking ahead to 2013, Haven has found bookings for 2013 are already up 6%.
“Our increase in booking figures during summer 2012 and bookings for 2013 illustrate that the UK continues to be a growth market which agents are well placed to capitalise on,” said Allan Lambert, head of retail sales.
“Families are not forgoing their UK holidays, however the growth in short breaks versus traditional seven night stays suggests that they are looking to take several shorter holidays across the year rather than investing in just one main break away,” he added.
The announcement comes as the park is gearing up for Bradley Bear’s birthday celebrations between 1-5 October.