Imperial Palace to be renamed

Imperial Palace to be renamed

Las Vegas resort Imperial Palace is to be renamed The Quad Resort & Casino as part of a major renovation.

The hotel’s branding will start to change this November with the changes set to be finalised just before Christmas and renovations to finish by late 2013.

This will include modernising its public spaces and a new facade, with the new name aimed at showing its “hub of social activity”.

“Historically, this resort has had a very lively, welcoming appeal and we want to continue to build upon those qualities,” said Tariq Shaukat, chief marketing officer for Caesars Entertainment. “The Quad will be a social and spirited environment where our guests, dressed up or dressed down, will find what they need.”

Gary Marshall
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Gary Marshall
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