With Japanese outbound travel increasing following the impact of the March 2011 disasters, the Tourism Authority of Thailand (TAT) is targeting these high yield tourists.
According to the Japan Association of Travel Agents, outbound travel increased 17 percent in H12012 to 8.94 million. The association expects this number to hit 18 million by 2013, up 5.9 percent for the full year.
Targeting different demographics including young travellers, female travellers, and honeymooners, TAT is hoping arrivals will fully recover from the dip caused by protests in May 2010, after which security remains a key concern for Japanese tourists.
Campaigns will be launched in Japan next year to spur this recovery, with Khao Yai National Park taking centre stage. The “Ultimate Khao Yai, Japan Common Projects”, to be featured in Tokyo, Osaka and Fukuoka, will target school trips, while the “Ultimate Khao Yai” targets East Asian luxury, golfer, family and eco-tourism travellers.
Meanwhile, cultural trips in Ayutthaya, Chiang Mai, and Bangkok will be developed to lure female travellers.