TUI UK & Ireland is to rename its superstores following its successful high street re-brand.
Its 43 superstores will start to change the name of its superstores from October under the ‘Thomson…featuring First Choice’ name. Its larger stores in Stoke, Peterborough, Birmingham, Basildon, Liverpool, Bradford, Newport and Cheshire Oaks will be the first to have the new name as well as a re-fit with a modernised look.
TUI has already rebranded 111 stores as part of changes that saw First Choice become an all-inclusive only brand. All its stores are set to have completed the rebrand by October 2013.
“Given the success of the rebrand so far we have revisited our previous decision to not rebrand our Superstores and have decided to mirror the high street presence across the country using Thomson as our lead brand,” said Kathryn Ward, retail director.