Abu Dhabi has set its sights on the potential business tourism segment from the United States. The Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) along with eight stakeholders will participate in IMEX America in Las Vegas.
“The US currently ranks as Abu Dhabi’s fifth most productive overseas market for hotel guests and we anticipate arrivals from the States growing,” said Mubarak Al Nuaimi, International Promotions Manager, TCA Abu Dhabi.
He further added: “Abu Dhabi’s interest in reaching the US MICE market through IMEX is three-fold. First it is a rich source market for our pipeline of events. Secondly, an opportunity to brand and put Abu Dhabi on the map as a top MICE destination in the Arabian Gulf and thirdly, to tap into the expertise and knowledge of the USA’s MICE industry to spur the development and growth of our local MICE players.”
Other major conventions due in Abu Dhabi emirate include: the World Travel & Tourism Council’s Global Summit in April 2013; 16th World Congress of Health or Tobacco 2015; the 20th Asia Pacific Society of Cardiology 2015 and the 70th Annual Conference of the World Association of Zoos and Aquariums 2015.