The hotel group has refreshed its name to JA Resorts & Hotels and changed to a silver logo as it looks to boost its presence overseas. It worked with its own team to create the new look alongside branding agency Interbrand.
“Essentially, we’re reinforcing what we already do well, which is ‘heartfelt hospitality’ at all of our properties, whether big or small, central or remote. JA Resorts & Hotels, as an experience is all about casual luxury and heartfelt hospitality,” explained Kevin Wallace, chief executive officer at JA.
The brand refresh comes as the hotel group plans to open two new hotels in early 2013 including its first outside the UAE. Its Enchanted Island Resort will open in the Seychelles next year with just 10 villas, while it will open the four-star The Ocean View Hotel in Dubai Marina early next year.