Tourism New Zealand is aiming to boost its appeal among Muslim tourists with the launch of a guide to halal restaurants in the country.
Tourism NZ’s General Manager for Asian Markets, Tony Everitt, said the rise Muslim tourists’ expenditure was the driving force behind the guide.
“The Muslim tourism market presents an enormous opportunity for the New Zealand industry, but Muslim travellers do have specific requirements, particularly in relation to food, space and facilities,” said Everitt. “Indonesia and Malaysia are two of our key growth markets and have been identified in the top 10 Organisation of Islamic Cooperation (OIC) countries for Muslim outbound tourism expenditure. There are also identified Muslim tourism market opportunities for New Zealand in India and Singapore.
“Tourism New Zealand is committed to further enhancing New Zealand’s position as a visitor destination in emerging halal markets and this guide is about supporting the delivery of a quality visitor experience for travellers once they are here,” he added.
The guide will be distributed internationally to the travel trade and their customers, New Zealand’s overseas embassies and at events attended by Tourism NZ. An online version will also be posted on Tourism NZ’s consumer and trade websites.