Wilson will front the sales team with Tim Fleming, Brian Langford and Julie Franklin reporting directly to him. His new role includes the Voyages of Discovery and Swan Hellenic brands to his previous responsibility.
In a similar move, Andrew Dufty, currently marketing director of Page & Moy Travel Group, has been made group marketing director.
“The appointment of Colin together with our new structure will enable us to consistently take a group view on the most effective way to channel our sales resources, ensuring efficiency and a consistent message,” said Ian Smith, chief executive officer of the All Leisure Group. “I look forward to a rewarding time ahead for everyone in the group and wish Colin well with his new responsibilities.”