Pullman to become Australia’s largest five-star brand

Pullman to become Australia’s largest five-star brand

Accor has announced the launch of another Pullman hotel in Australia, and revealed plans to make the upscale business brand the largest five-star hotel label in Australia.

The Quay Grand Suites Sydney will rebrand to become the Pullman Quay Grand Sydney Harbour, marking the third Pullman property in Sydney and the continuation of the brand’s Australian expansion. The brand’s growth is being driven by a series of rebrandings, following Accor’s purchase of Mirvac Hotels.

Pullman Quay Grand Sydney Harbour
Pullman Quay Grand Sydney Harbour

“It makes sense for us to grow this brand in Australia where there is clear demand for quality internationally-branded hotels aimed at the corporate and upscale leisure markets,” said Simon McGrath, Chief Operating Officer of Accor Pacific.

“We see Pullman Quay Grand Sydney Harbour as one of the brand’s flagship hotels in the region and it will be the venue for the Pullman Global Launch in December, as we celebrate the strength and growth of the Pullman brand.

“There is considerable investment being made in the Pullman network in both Australia and internationally, and the expansion of the brand in Australia comes at a time when the brand is launching signature hotels in other major centres around the world. Pullman is already a major brand in key source markets for Australia across Asia and Europe, and it is anticipated that there will be some 150 Pullman hotels and resorts by 2015,” he added. 

Pullman Quay Grand Sydney Harbour joins two other Pullmans in Sydney – Pullman Sydney Olympic Park and Pullman Sydney Hyde Park (currently completing a major upgrade following its rebranding from Sydney Marriott in May 2012). It also joins Pullman Reef Casino in Cairns and the recently rebadged Pullman Resort Bunker Bay in Western Australia.

The Sebel Cairns, The Sebel King George Square Brisbane and The Sebel Albert Park Melbourne are all expected to become Pullmans within the next six months, which puts Pullman on track to becoming Australia’s largest five-star brand with a portfolio of 15 hotels by the end of 2013.

Set on the eastern shore of Sydney’s Circular Quay, Pullman Quay Grand Sydney Harbour features 67 one- and two-bedroom suites, all of which come with balconies, separate lounge and dining rooms, kitchens and bathrooms, and views either of Sydney Harbour or the Botanical Gardens.

Pullmans are designed primarily as business hotels, and the latest Sydney addition features three rooms catering for up to 140 delegates.

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