Indonesia’s Tauzia Hotel Management has launched a new economy hotel brand, said to be designed for ‘netizens’.
Yello Hotels, which was unveiled at the ITB Asia travel trade show in Singapore last week, will be equipped with the latest technology for younger travellers, including complimentary in-room internet access, interactive TVs and iPad-equipped ‘work pods’ in the lobby. Yello hotels will also come with a ‘street art’ theme.
“For the past few months, we have been developing Yello Hotels to complete our brand portfolio,” said Marc Steinmeyer, Tauzia’s President Director. “It’s the perfect hotel brand for the booming middle class market in Indonesia which represents 60% of the total population.” Speaking to Travel Daily yesterday, Steinmeyer said that Yello would sit between Tauzia’s four-star Harris Hotels and two-star Pop brands. Hotels will be “select service” with no restaurant but an area for snacks, tea and coffee, including breakfast.
Six Yello hotels are currently in the pipeline in Jakarta, Surabaya and Bali, including a city hotel in Denpasar and a resort in Benoa. In total these properties will offer approximately 1,000 rooms, but the brand’s portfolio is expected to multiply to 30 hotels with 8,000 rooms, either operational or in the pipeline, in five years’ time.