TI’ME looks to tap into potential Russian market

TI’ME looks to tap into potential Russian market

TI’ME Hotels Management is looking to capitalise on growing market interest from Russia, the Baltic states and CIS countries. 

Visitor numbers from across the regions continue to grow, fueled by new airline routes and an aggressive marketing strategy by local government tourism boards.

To further strengthen its presence in the Russian region, TI’ME doubled its participation in this year’s Leisure Moscow exhibition.

According to DTCM, Russian hotel guests to city increased by 22% in 2011 reaching 255,746 visitors versus 209,381 in 2010, while the Baltic states and CIS visitors grew from 443,363 in 2010 to 510,852 in 2011 – a jump of 15%.

Sharjah has also become a favourite destination for Russian tourists, according to SCTDA chairman HE Mohamed Ali Al Noman, who said that the emirate registered a 15% increase in inbound business in 2011, with 390,860 visitors compared to 340,532 in 2010.

The bulk of prospective business for TIME will be generated through Dubai-based Omega Travel & Tourism and Pegas Tours Russia, over an eight-month period.

Gary Marshall
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Gary Marshall
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