The event was held in Dubai and Abu Dhabi across three days. The Abu Dhabi event witnessed participation from around 40 frontline leisure staff while the Dubai event which was pli across two days witnessed catered to a larger audience of around 60 agents.
Talking to Travel Daily Middle East about the objective of the road show, Mary Stephania Paul, founder and CEO of African Odyssey, Africa sales and marketing specialist said: “The road show was continuing with African Odyssey’s on-going marketing strategy for clients. We felt the need to to showcase some of South Africa’s tourism products / attraction to target audiences both in Dubai and Abu Dhabi. Finally, we wanted agents in the region to understand Tamrich Tours and partners offerings for the Middle East market.”
The participants at the road show included Tamrich Tours and Hilton Hotels among others Participants educated agents on their initiatives for the region encouraging them to market the varied and distinctive potential of South Africa. The event was organized and managed by African Odyssey as the Middle East, marketing Africa specialist for Tamrich Tours.