InterContinental Hotels Group (IHG) has signed its first EVEN Hotels property – the company’s new wellness-focused brand.
Located in midtown Manhattan, the new hotel will become the flagship property for the EVEN brand. A new build, it is scheduled to open in late 2014 and will feature 230 rooms, meeting space, plus indoor and outdoor exercise and dining areas.
“This is another important first for IHG. By developing our portfolio of preferred brands in line with emerging consumer preferences, we are meeting the needs of a new type of guest who’s looking for hotels with an intrinsic focus on wellness in terms of food, work, exercise and rest,” said Richard Solomons, IHG’s chief executive officer. “New York City is an ideal location, being one of the most health-minded cities in the US – so it will provide the EVEN Hotels brand with the right exposure to its target guest, the healthier-minded traveller.”
According to IHG, Even Hotels will focus on wellness in a range of areas, including food, work, exercise and rest. It becomes IHG’s eighth hotel brand and will initially be rolled out in key US cities including New York, Washington DC and San Francisco.