Comparison website confused.com has entered the travel sector with a holiday comparison channel from Teletext Holidays.
The two companies have signed a new affinity partnership which will see Teletext place holiday deals directly on the confused.com website. Email blasts to confused.com customers are already said to have drummed up more sales for the travel firm.
“We see this as an important strategic partnership which opens up new opportunities for advertisers on the customer communications and we will be actively going out to talk to travel companies about how they can work with us and how we can get their deals and products to a larger audience,” said Victoria Sanders, managing director for Teletext Holidays.
She added the company is now looking to extend its partnerships with social media channels and will sign more affinity partnerships following the success of others including Virgin Media.