Strong growth continues for SLH

Strong growth continues for SLH

Small Luxury Hotels of the World (SLH) has continued to see ‘strong growth’ this year after seeing a 6% increase in reservations in Q3.

Online initiatives are said to have bolstered the group’s performance during the summer and it has now launched its own internal online hotel review section so members of its club can share their hotel experiences.

“Summer business was buoyant for us, and I am confident that part of our success has been down to the importance we are placing on our website, social media and online business. Interestingly, the number of web visitors accessing the site through smart phones and iPads has doubled in 2012 YTD, from 18% in 2012 compared with 9% in 2011,” added Paul Kerr, CEO of SLH.

The group is also now offering itineraries as well as single hotel bookings due to the growing demand of the ‘grown-up gap year’.

Gary Marshall
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Gary Marshall
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