Occupancy rises, dip in ADR and RevPAR for MEA region

Occupancy rises, dip in ADR and RevPAR for MEA region

According to the latest STR Global report for September 2012, the Middle East/Africa region reported mixed performance. 

The region’s occupancy increased 5.4% to 60.7% during the month, its average daily rate fell 1.7% to US$137.76 and its revenue per available room grew by 3.6% to $83.63.

“Beirut, Lebanon, experienced two very different sides to this year”, said Elizabeth Randall Winkle, managing director of STR Global. “The first five months saw double-digit RevPAR increases and the last four months saw falling RevPAR results. September, unfortunately, reported highest declines so far with RevPAR falling 56.5% compared to September 2011. Recent events and unrests will provide further challenges to the city’s residents and guests”.

Among the region, Cairo, Egypt (+24.6% to 52.3%), and Muscat, Oman (+20.8% to 59.0%), reported the largest occupancy increases. While Amman, Jordan, reported the only double-digit ADR increase, rising 10.1% to US$156.07. Amman (+22.3% to US$105.87) and Sandton, South Africa, and the surrounding areas (+18.2% to US$84.30), reported the largest RevPAR increases. And finally, Beirut posted the largest decrease in all three key performance metrics. The markets occupancy fell 40.1% to 42.7%, its ADR was down 27.5% to US$166.36 and its RevPAR decreased 56.6% to US$71.11.

Gary Marshall
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Gary Marshall
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Middle East

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