Star Cruises will launch the first ever ‘Hello Kitty At Sea’ cruise next month.
Following a partnership with the cartoon kitten’s creator, Sanrio, Star Cruises will offer a series of 38 Hello Kitty-themed cruises aboard its SuperStar Virgo and SuperStar Libra liners from 17 November to 29 December 2013.
Passengers will have the chance to interact with Hello Kitty and other Sanrio characters, such as Dear Daniel, My Melody and Bad Batz Maru. Special attractions will include a Hello Kitty karaoke musical show, special breakfasts and tea parties with characters, story-telling sessions and Hello Kitty arts and craft workshops.
“We are very excited to present the ‘Hello Kitty At Sea’ cruises on SuperStar Virgo and SuperStar Libra to commemorate our 20 years of milestone success in Asia cruising,” said Michael Goh, Star Cruises’ senior vice president of sales. “This will definitely be an fun-filled family vacation for everyone.”
The Hello Kitty cruises will be offered on a series of routings in Malaysia and Thailand, including the two-night Kuala Lumpur and Melaka cruises and three-night Phuket, Penang and Langkawi cruises.
The cruise venture marks an extension of Sanrio’s strategy to target Asian travellers. An existing partnership with EVA Air offers Hello Kitty-themed flights from Taiwan to destinations in Japan, China, Korea and the US.