London hotel subsidiary glh has launched a new hotel and residences brand with properties in London, Singapore and Kuala Lumpur.
The company behind Guoman and Thistle and part of Singapore-based GuocoLeisure Group will open the Clermont London in 2014 in the building that is currently The Royal Horseguards.
The hotel is to undergo a renovation in the next few months before reopening.
Its London offering its part of an initial US3.2 billion (GBP2.1bn) investment into the portfolio which will also include Clermont Singapore in 2016 and Clermont Kuala Lumpur in 2016.
glh plans to open 30 Clermont-branded hotels in the next decade, providing a luxury experience with a personalised offering.
“We’re delighted to launch Clermont, our new luxury hotel and private residences brand and the first hotel brand to be announced by glh,” said the company’s CEO Mike DeNoma. “Clermont is a vibrant entrant to the global luxury hotel market and we are thrilled to announce today iconic new hotels and residences in a number of globally significant locations.”
Clermont’s brand CEO Ed Harding added: “Clermont will set a new global standard for luxury hotels and each iconic property will deliver its luxury hotel experience with consistently warm and personalised service and seamless technology. Led by expert General Managers, the hotel staff will have a sophisticated understanding of their global guests and their business and leisure needs; sharing insider knowledge of local culture coupled with privileged access to the wonders and cultural richness of each destination.”