Yas Island recently partnered with Expedia to showcase its varied activities all on one consolidated platform. The six-month campaign on Expedia.com targets the GCC, US markets and Expedia.co.uk, which commenced on 30 September 2013.
The promotion is aimed at people who are looking to travel the first time and also repeat visitors looking for holiday options in the UAE. Karim El Guanaini, vice president of Yas Island Destination Management, said: “We look forward to reaching out to a wider audience who have shown an interest in visiting the UAE. The online booking market has become a vital component of today’s travel industry dynamics. Through this platform, we will be able to showcase more attraction options encouraging travelers to make the UAE their destination of choice.”
As part of the campaign, Expedia will host the first Destination activities store of its kind, the Yas Island Abu Dhabi Store showcasing the offerings, attractions, events and entertainment on Yas Island.