The leisure travel industry is in recovery across the UK as consumer confidence picks up, according to PhoCusWright.
The share of adults who took at least one holiday in the last 12 months jumped 3% to 78% in the UK, higher than the French at 70% and Germans at 72%.
UK travellers are said to be spending EUR283 more on holidays this year compared to 2012, prioritising spending money on holidays first when the pursestrings are loosened.
Paying for holidays is said to come ahead of dinners and nights out, sports, fashion and electronics.
“Millions of European consumers have returned to the traveler pool, and while Europe may not be out of the woods yet, consumers are beginning to feel that the worst is behind them,” says Marcello Gasdia, analyst, consumer research at PhoCusWright. “Given the high priority Europeans generally place on travel, the travel industry is among the first to benefit from the boost in morale.”
PhoCusWright’s full European Consumer Travel Report (4th edition) is available to buy on its website and looks into changes in trip frequency, duration, expenditure and the planning process.