Hostelworld will surprise customers with unexpected excursions during trips as part of a new ‘Surprise and Delight’ campaign.
The online accommodation booking website will call customers at hostels in London and Edinburgh during their holidays and whisk them away to take part in activities such as flying lessons and whitewater rafting.
Customers will board The Adventure Taxi and spin a wheel of fortune, with the campaign running from 22-26 October in London then 29-30 October in Edinburgh.
“We’re excited to be launching our ‘Surprise and Delight’ campaign, designed to spontaneously enhance our fans’ travel experiences around the world. We are always looking for ways to give back to our loyal fans and show new followers of our brand why we’re the most trusted, informative – and fun – hostel booking site online,” said Hostelworld’s CEO Feargal Mooney.
The taxis will also be handing out free accommodation, attraction tickets and travel packs during the promotional period.