Ryanair customers have been given the chance to tell the airline’s CEO Michael O’Leary how its customer service should improve.
A new form has been set up on the low-cost carrier’s website that sends suggestions straight to O’Leary’s inbox, in an initiative it calls ‘Tell M O L’.
It is the latest move in a string of new initiatives from the airline to improve its customer service, making its app free to download and soon the removal of Recaptcha feature from its website on 30 October.
Earlier this month O’Leary had admitted the airline had offered a hard approach and would look to ‘soften’ its customer service.
However, the carrier appeared to have not adopted a customer service approach to its recently-launched Twitter page, indicating it still wants contact on its own terms.
The airline is using Twitter in this campaign though, using the #TellMOL hashtag. Definitely one to watch today!
Ryanair carried more than eight million passengers in September 2013, pushing load factors to 85%.