Yacht specialists Windstar Cruises is to introduce a new loyalty programme, giving extra benefits to its regular passengers.
The new club, the Windstar Yacht Club, will officially launch on 1 November, and give savings of 5% which can be combinable with other discounts; free upgrades; private member cocktail parties; and opportunities to dine with the captain.
“The satisfaction and loyalty of our guests is paramount to us,” said Hans Birkholz, Windstar’s chief executive officer. “Our new Yacht Club programme demonstrates our commitment to delivering the highest levels of guest satisfaction while rewarding our loyal guests with enhanced benefits. We are dedicated to creating the world’s best small ship cruise experience; rewarding our loyal Yacht Club members is an integral part of that experience.”
Other perks include a referral scheme whereby members that refer a friend to Windstar will receive US$100 onboard credit.