TUI Travel’s chief executive Peter Long has met with the Greek Prime Minister to discuss the company’s growth plans in the country.
Long commended PM Antonis Samaras for having a focus on tourism to rebuild the country’s economy, which has been heavily hit by the recession.
Tourism in Greece has seen a recovery this year particularly with UK holidaymakers as more people look to go overseas and are drawn to Greece for its deals and cheap in-resort prices.
TUI has been taking holidaymakers to Greece for more than 50 years and has urged for airports and ports to be invested in to further grow its tourism numbers.
The company is looking to expand its winter offering to Greece and is also building hotels in Rhodes and Crete.
“Greece has seen an impressive recovery in 2013 and in 2014 we will increase the number of our customers enjoying a holiday in this destination to some 2 million – an increase of nearly 10% over this year. We believe these numbers will continue to grow as we develop more unique holiday experiences for our customers,” said Long.
“Following the troubles last summer, Greece has put its economic woes behind it and is looking towards a future of growth in which tourism will undoubtedly play a large part. By investing in the country’s main gateways’ infrastructure, such as airports and ports, as well as improving road networks, the Greek government can ensure tourism will remain a key driver of the economy,” he added.