Eurostar has previewed its new television and cinema adverts ahead of their launch this weekend.
The adverts aim to show the ‘quirkier side’ of Paris and London showing some of the more unusual sights of the two cities.
The Parisian one will first be shown on UK television on Sunday and closes with the line ‘stories are waiting’.
The theme for the campaign, named ‘Maybe’, will be used through all Eurostar’s platforms including a strong social media element.
This will kick off tomorrow with the train operator offering passengers the chance to appear in a re-edited version of the advert.
“Paris and London are two of the most loved cities in the world, and through this campaign we want to remind people about the amazing experiences people can have when they travel to these vibrant cities,” said Lionel Benbassat, director of marketing and brand at Eurostar.
We’ve got a preview of the advert here, see below.