A recent study conducted by Coxton FX has found that just under half (49%) of Brits will spend more on food than getting to and staying at their destination on a short break.
The pre-paid card specialist reported on the habits of 1,000 travellers, also concluding that 52% of those asked were influenced by the local food when choosing their destination.
James Hickman, managing director of Caxton FX commented: “A city break is a great way to experience a new culture, and enjoying the local cuisine is one of the most popular experiences. If your time in a destination is limited then visiting local restaurants can provide a unique insight into the culture, even if you’re not able to see all the sights. Our research has shown that food tourism is one of the fastest growing sectors for the discerning traveller.”