HRS pens distribution deal with Sabre

HRS pens distribution deal with Sabre

New deal makes HRS one of Sabre's biggest hotel suppliers

New deal makes HRS one of Sabre's biggest hotel suppliers

Tobias Ragge, CEO of HRS
Tobias Ragge, CEO of HRS

HRS has announced a deal with Sabre that will make thousands more hotels available via the GDS.

The new multi-year distribution agreement will enable Sabre-connected travel agents worldwide to access to HRS’ pool of hotels via the Sabre GDS. The agreement means HRS will become one of the largest hotel content providers to Sabre.

Sabre currently provides travel agents with access to more than 125,000 hotels, and the new agreement with HRS will bring a significant number of independent hotels to Sabre channel, including many with HRS corporate discounts up to 30% cheaper than the best available rate.

“HRS is an industry leader and we look forward to working with them to make their content available to Sabre-connected travel agents in their efficient workflow,” said David Gross, Sabre’s senior vice president of global supplier commerce. “Sabre provides tremendous value to both hotels and travel buyers, and we are excited to expand our travel content offerings with HRS.”

The partnership with Sabre also boosts HRS’ hotels, giving them access to approximately 350,000 travel agents in 130 countries using the Sabre system.

“Sabre is a valuable distribution channel that will help us continue to expand our international reach, particularly in North and South America as well as Asia,” said Tobias Ragge, CEO of HRS.

“Sabre has a great deal to offer HRS and we are delighted to share some of our 250,000 hotels in our portfolio with them. The agreement underlines our strategy to make our content available via a variety of channels, significantly extending the coverage of our hotel partners and increasing their booking volumes. HRS’s integrated end-to-end solution, which connects independent properties directly with the GDS, helps to reduce our hotel partners’ distribution cost by 10% compared to competing solutions,” he added.

As well as its hotel content, Sabre’s GDS sells 400 airlines, 25 car rental brands, 50 rail providers, 13 cruise lines.

Mark Elliott
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Mark Elliott
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