Ferrari World Abu Dhabi targets Asia market

Ferrari World Abu Dhabi targets Asia market

MICE activities at Ferrari World Abu Dhabi
MICE activities at Ferrari World Abu Dhabi

Asian visitors are being deemed the fastest growing visitor segments to Ferrari World Abu Dhabi. These statistics are confirmed by the Statistics Centre – Abu Dhabi in July 2013, Asian visitors to the emirate were the second fastest growing visitor segment following Africa, with numbers of tourists from Asia rising by 19%.

Riding on this growth, the theme park has announced its participation at ITB Asia. The Park has, in particular, seen a significant rise in interest within the group and MICE business sector from countries like China and India.

“Asians are amongst our most lucrative visitor segments and also tend to travel in groups – both large and small. Family entertainment is also big,” says Bruno Wiley, sales director, Ferrari World Abu Dhabi.

The Park will also be showcasing the Yas Waterworld, a golf course, a racing track, a marina and the concert arena.

Gary Marshall
Written by:
Gary Marshall
Posted On:
Posted In: