Tourism bosses in Melbourne, Australia have hailed a ‘remote control tourist’ campaign a success after its website and YouTube views soared.
More than 103,000 people visited Tourism Victoria’s website during the cycling and video recording campaign, which also racked up 150,000 YouTube views.
Two tourists visited Melbourne for five days in the promotion, visiting 321 businesses and recording more than 80 hours of footage.
Video footage will be used in further marketing material for the region to promote the city, with highlights of the campaign up online.
“Primarily aimed at Sydney, Brisbane and New Zealand, the campaign has successfully reached a global audience with strong initial results. The campaign has also received extensive international media coverage for its innovation and uniqueness which has helped further promote Melbourne as a desirable travel destination,” said Leigh Harry, chief executive of Tourism Victoria.
Around 96% of those tweeting its videos said they liked the campaign and would consider visiting the city.
Victoria has seen a 7% growth in UK tourists visiting the region in the last year, with 197,000 travelling there from September 2012 to September 2013.