Ex-OTT director Bruce Martin has launched a new social media agency named Ginger Juice.
The new company will offer outsourced activity, coaching and social media ‘health checks’ with clients already onboard including WTM Latin America, WTM Africa and Trinidad & Tobago Tourism.
With 20 years’ experience in the travel industry, including stints at New Frontiers, C&M Recruitment and GTA, Martin hopes his ‘social nutrition for the travel and tourism industry’ will help businesses see the return in investing in social media.
“Social media has always been a passion of mine and I’ve always enjoyed doing it well and seeing the benefits it can bring to businesses. “Smart travel & tourism organisations now understand that social media is a valuable business activity, however, many struggle to find the time to do it and do well enough to see real returns,” said Martin on the launch.