The first nine months of 2013 has proved successful for Abu Dhabi with guest numbers touching close to two million. The month of September also saw year-on-year increases across a number of key performance indicators.
Recent figures released by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) stated that the destination received 226,002 hotel guests – a 19% rise on September last year, with guest nights achieved rising 26% to 714,577.
“We are pleased with increase in guest numbers, particularly, given we now have 13% more rooms available than this time last year. We are also greatly encouraged by an increasing trend towards longer stays by individuals with average-length-of-stay now reaching 3.16 nights – which is a six percent rise on September last year,” said His Excellency Mubarak Al Muhairi, director general, TCA Abu Dhabi.
Average room rate in Abu Dhabi in the first nine months of this year has fallen two percent on last year and now comes in at AED419 (US $114).
Abu Dhabi received 1,981,732 guests – a 14% increase on 2012. Guest nights achieved from January to September end came in at 6,195,319 – up 25% year-on-year. Average-length-of-stay for the first nine months has risen 10% to 3.13 nights while occupancy rose 8% to 68%. Hotel revenues in the first nine months jumped by 18% to AED3.7 billion (US$1 bn) of which food and beverage income contributed AED1.5 billion (US$395.9m) – an increase of 17%. Revenue per available room (REV PAR) moved up six percent to AED285 (US$114).
Guest arrivals from within the UAE inched up three percent in the first nine months delivering a 27% increase in guest nights to 1,586,875 and a 23% increase in length-of-stay to 2.3 nights.
India is now the destination’s largest overseas source market for hotel guests with 121,763 Indians checking into the emirate’s hotels in the first nine months – a year-on-year uplift of 24%. In all Indian guests delivered 490,175 guest nights – which is up by 30% while their average-length-of-stay crept up 5% to just over four nights. The UK is now the emirate’s second largest overseas source market with 109,330 Britons checking into Abu Dhabi hotels– a 10% rise on 2012. The British guests accounted for 518,571 guest nights – an increase of 21% year-on-year with an average-length-of-stay of 4.74 nights – again up 10% on the year.
Germany ranks in third place for source market prominence. The 83,694 Germans who stayed in Abu Dhabi’s accommodation from January- to September end this year represented a rise of 25% year-to-date. They delivered 405,496 guest nights – which is up 35% on the comparative period and stayed, on average, 4.84 nights – which is up seven percent.
The GCC is performing well for Abu Dhabi with Saudi Arabia, Oman, Qatar and Kuwait all ranking among the emirate’s top 20 international source markets.
“A rising trend is also South Korea which has now made it to our top 25 market listing recording a 27% increase in arrivals year-on-year, a 44% increase in guest nights and with a 13% rise in the average-length-of-stay,” explained Al Muhairi.