Visit California taps South India market

Visit California taps South India market

Visit California is looking at tapping more visitors from the South India market.

California
San Francisco, California

The tourism board conducted educational seminars in Bengaluru and Chennai on 24-25 October 2013 with over 250 travel agents attending the seminar. The training topics incorporated the five brand pillar experiences of California – luxury, culinary, adventure, family and culture.

California had a projected 208,000 visitors from India in 2012, up 7% over 2011. This growth outpaced the 3% growth rate projected for overseas visits to California. Since 2002, the number of Indian visitors to California has risen by 139%.

Gary Marshall
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Gary Marshall
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