International visitor arrivals increased almost 3% in the full-year 2012-13.
According to the latest data from Tourism New Zealand, the country welcomed 2.67 million visitors in the 12 months to 30 September 2013 – 2.9% more than the previous year.
And this growth was partially driven by the Asian market. Arrivals from Singapore jumped 55.2% year-on-year, while Japanese visits climbed 28.9% and Korean arrivals were up 27.0%.
“This growth shows the important role of marketing and aviation competition in driving capacity and in turn, arrivals. These markets have all seen increased promotion of New Zealand, with sharper airfares offered from competing airlines,” said Tourism New Zealand’s chief executive, Kevin Bowler.
New Zealand also saw a strong conclusion to the year, with visitor arrivals for September 2013 surging 16.4% to 12,944.