ABTA has launched a new sustainability selling tool for travel agents.
The association’s ‘How to Sell Better Places’ guide includes tips on how to sell sustainable holidays and the benefits for agents and customers.
Nikki White, head of destinations and sustainability at ABTA said: “Holidays that are more sustainable are often associated with camping or staying in an eco-lodge. But this guide is not about selling niche product; it’s about identifying the sustainability benefits within your existing range of holidays.
She added: “Hotels that promote local excursions to really see the destination or which encourage visitors to try local restaurants and produce can show a commitment to sustainability. This guide highlights what frontline staff should look for in the products they sell and how they can sell the benefits of more authentic and sustainable holidays to their customers.”