lowcostbeds has launched its official 10th anniversary celebrations.
The company will be launching a new trade marketing campaign this week which will run until the New Year and will offer various incentives and offers during 2014 all based on the anniversary.
An awards ceremony will also take place next year which will reward hotels as part of its internal ‘Hotel Rating’ system.
Speaking at WTM, founder and CEO Paul Evans said: ‘“It has been an amazing journey so far and we are entering the next, exciting phase of our growth and development, as we become a truly global business. We are on track to becoming a $1 billion global business.”
The group has also announced that UK business and forward bookings for lowcostholidays’ will now operate from Spain.
All bookings will now be made through the Spanish subsidiary Lowcostholidays Spain so they comply with European laws. The brand previously operated in non-EU Switzerland.
“As we globalise the group, we are centralising our lowcostholidays business and simplifying our structure. We now employ over 100 staff in our Palma centre, and having a single trading entity through which all of our holidays are sold means we can achieve significant efficiencies and cost savings,“ Evans explained.
“It also means all of our pan European businesses will be regulated under Spanish law and effectively under the overarching regulation across Europe of the EU Package Travel Directive.”