Wholesaler Tourico Holidays has launched a new magazine-style brochure to showcase its five core product lines.
The new directory includes information on the company’s portfolio of non-hotel product namely vacation homes, activities, car hire, groups and ‘ExclusiveDeals’.
The latter, which offers aggressive rates and extended availability, has seen 600% growth in the US with product growth plans in place for Europe and Asia in 2014.
Meanwhile in the vacation rentals sector, the company will not only add more homes, condos and apartments to its portfolio but develop a ‘By the Door’ system so partners can book an exact unit.
The groups area will see six management staff hired including one in the UK, while a platform is being built where suppliers can bid for groups business.
In the car hire space the wholesaler will continue to build its brands and direct connections with Hertz, Avis, Budget and Dollar/Thrifty.
The company’s sales team will increase 50% by next year with regionally based marketing and technical support roles, while more service and support staff will mean the company has a more ‘open door’ approach.