Jamaica unveils new marketing identity

Jamaica unveils new marketing identity

Campaign focuses on 'Get All Right' strapline

Campaign focuses on 'Get All Right' strapline

Models at the launch today
Models at the launch today

Jamaica’s Minister of Tourism and Entertainment the Hon. Dr. Wykeham McNeill revealed the country’s new tourism identity at WTM today.

‘JAMAICA – Get All Right’ will now be used in all marketing campaigns for the tourism board, accompanied by a new video advertisement and trade initiatives.

A new image library featuring images from the campaign has been launched as part of the promotions.

Speaking at the launch, McNeill said: “Jamaica is not just a place and its people, but the whole experience. Our ‘JAMAICA – Once you go you know’ campaign is 10 years old so we needed a new, revamped campaign. The new vibrant campaign aims to bring the feeling of what Jamaica has to offer and that it makes you feel ‘alright’.”

Gary Marshall
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Gary Marshall
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