Jamaica’s Minister of Tourism and Entertainment the Hon. Dr. Wykeham McNeill revealed the country’s new tourism identity at WTM today.
‘JAMAICA – Get All Right’ will now be used in all marketing campaigns for the tourism board, accompanied by a new video advertisement and trade initiatives.
A new image library featuring images from the campaign has been launched as part of the promotions.
Speaking at the launch, McNeill said: “Jamaica is not just a place and its people, but the whole experience. Our ‘JAMAICA – Once you go you know’ campaign is 10 years old so we needed a new, revamped campaign. The new vibrant campaign aims to bring the feeling of what Jamaica has to offer and that it makes you feel ‘alright’.”