Australian hotel operator, StayWell Hospitality Group, will expand its portfolio into New Zealand this year following the signing of a major deal for five hotels in the country.
The agreement will see StayWell take over the management of five existing Accor hotels in Wellington, Auckland, Dunedin, Rotorua and Picton, all of which are currently operated under the Mercure brand.
The New Zealand deal marks a significant move for the company, which only launched in 2006 but has since expanded to 32 properties across Asia, Australia and the Middle East. StayWell now plans to grow its portfolio to at least 100 international hotels in the next three years.
“This is another key strategic milestone for StayWell as the New Zealand market is complementary to Australia, with visitors from each country representing a large percentage of the other’s annual international visitation,” said the group’s CEO & managing director, Simon Wan. “From a branding perspective, it strengthens the value proposition and loyalty to the group and further internationalises our brands.”
The new management agreement, signed with the Auckland-based CP Group, will take effect from 1 December 2013 and will see the five properties rebranded as the Park Regis Auckland, Park Regis Dunedin, Park Regis Picton, Leisure Inn Wellington and Leisure Inn Rotorua.
StayWell is now planning to undertake a major interior refurbishment of the Wellington and Auckland hotels, as well as room upgrades at the Picton property.
The entry into New Zealand follows the StayWell’s recent push into India, where it has now secured eight hotel agreements, and the opening of its first Indonesian property, Bali’s new Park Regis Kuta. The company also has hotels in the pipeline in China and Australia.