Africa is in the spotlight with regards to its tourism industry. Reed Exhibition recently announced the launch of IBTM Africa. The event is scheduled to take place in Cape Town from 28-30 April 2014 and will be part of the Africa Travel Week.
Shinu Pillai, project manager for IBTM Africa outlined the format of next year’s inaugural event. IBTM Africa will follow a format and proven business model that is also used across our other events. The event will witness up to 50 African and Indian Ocean suppliers showcasing products and services to the MICE industry through pre-arranged meetings.
Hosted Buyer registration will also go live on the IBTM Africa website in December. IBTM Africa will also feature a half-day conference and seminar programme, with keynote and industry topics.