Giles Hawke has started his new job as managing director UK & Ireland at MSC Cruises.
Hawke was previously sales and customer services director for Carnival UK/Complete Cruise Solution for five years and has more than 20 years of experience in the industry.
In his new role he will aim to grow MSC into a market leader in the UK and Ireland through close trade relationships.
Hawke said on his announcement: “This is a great opportunity to really make a difference at a crucial time for the business. MSC is one of the world’s largest cruise lines and we need to ensure that our brand recognition in the UK and Ireland is in line with our market position. I have always admired the MSC Cruises brand, its European values and unique, stylish offering. I think there is a huge opportunity to develop the business and increase sales substantially in the UK and Ireland. I intend to build on the great work already carried out by the UK team, working with trade partners to give them a real option to confidently sell this cruise product to their customers and grow their own business significantly as well.”