Genteel Vienna, the Austrian capital is all set to welcome young travellers from India.
The Vienna Tourist Board has collaborated with Thomas Cook (India) Ltd., to focus on young travellers, beginning November 2013. This strategic tie-up includes launch of travel packages customised to cater to the young Indian travellers by Thomas Cook India, as well as training of over a 100 travel partners and travel agents associated with Thomas Cook India to promote the Destination Vienna by Thomas Cook India’s educational arm the Centre of Learning.
“We look to welcoming significantly larger inflow of younger tourists from India in the coming years. Vienna is one of the youngest cities in Europe and definitely has a lot to offer for this target group,” says Norbert Kettner, director of Vienna Tourist Board.
Citing similar opinion, Madhavan Menon, managing director of Thomas Cook (India) Ltd. said, “While Vienna enjoys a unique positioning based on its rich heritage, culture and classical music, the Vienna of today offers impactful potential as a fresh, vibrant youthful European capital. Given that our research at Thomas Cook India, indicates the emergence of a viable new segment – Gen Y, young confident experimental Indian travellers, with rapidly growing purchasing power, we see much synergy with Vienna.”
“Vienna offers lots for everyone: the young, mature and not-so-young. We invite larger number of tourists from India in the coming years to experience the pleasures of a city with highest quality of living and the history of a multinational empire,” says Kettner who was in India last week to firm up marketing initiatives for 2014 for the Indian market.
Menon further added, “Our partnership with Vienna Tourism is two-pronged: training of sales and front-line teams and the launch of youthful packages via our Youth portfolio at Thomas Cook India-‘Rock On Holidays‘. This ensures that we equip the travel trade with vital destination knowledge, as also create impactful itineraries to deliver to India’s travel hungry Gen Y, a fascinating new, youthful destination – Vienna.”