Regent Seven Seas Cruises has created a new trade marketing manager role for the UK & Europe.
Ben Smith will take up the role with immediate effect and will reported directly to RSSC’s sales & marketing director UK & Europe Cecilia Abert.
His new role will see Smith develop trade marketing initiatives such as new online training modules; product presentations; promotional tools and communication and marketing support for agents.
Smith joins with seven years’ experience in trade marketing in the technology industry. Prior to that he worked in entertainment teams on cruise ships.
“I am thrilled Ben is joining the Regent team. To continue achieving our growth in sales both in the UK and Europe, we need to focus on educating, engaging and informing agents to capitalise on the motivation we’ve seen from our agent partners in selling Regent cruises. He is a welcome addition to our marketing team,” said Abert.