MBR Boulevard goes wireless

MBR Boulevard goes wireless

Nasser Rafi, chief executive officer of Emaar Malls Group
Nasser Rafi, chief executive officer of Emaar Malls Group

The ‘Centre of Now’ has announced free wireless connectivity across the entire 3.5 km long Mohammed Bin Rashid Boulevard. The initiative follows the ‘Smart City’ project announced by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, with the objective of providing all Dubai residents with high speed internet in public places and ‘live’ services and information.

Already operational, the Wi-Fi connectivity can be accessed for free by all visitors to Downtown Dubai along the Mohammed Bin Rashid Boulevard. The tourist attraction welcomed over 65 million visitors last year. With its art installations, entertainment activities, parades, food concepts, film screenings, music concerts, and access to iconic attractions in the city, Mohammed Bin Rashid Boulevard is today on par with and even surpasses other boulevards in the world.

Nasser Rafi, chief executive officer of Emaar Malls Group, said: “Today, Downtown Dubai is the most-visited lifestyle destination in the city, and the introduction of free Wi-Fi service along Mohammed Bin Rashid Boulevard will add to the convenience of visitors.”

Gary Marshall
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Gary Marshall
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