The Best of Britain & Ireland show (BOBI) will move to a larger hall next year to accommodate the meetings sector.
Birmingham’s NEC will be creating a purpose-built theatre area for the show to showcase its own offering and will move to the NEC’s Hall 19 after seeing an increase in stand demand.
while Visit Birmingham will be working closer with BOBI to get more buyers visiting the show.
BOBI will take place from 12-13 March 2014 at the NEC.
“We are delighted that our current group travel trade and potential new meeting and events exhibitors have recognised how Best of Britain & Ireland can help drive and develop their businesses,” said Mark Griffin, managing director at Expo Management.
“The addition of top UK live event agencies alongside leading associations, exhibition, conference and sporting event organisers is fantastic news and is part of our overall strategy to provide a showcase which our audience will welcome,” he added.