British Airways unveils new outdoor adverts

British Airways unveils new outdoor adverts

New adverts interact with passing aircraft

New adverts interact with passing aircraft

BA's new adverts have a new 'magic of flying' theme
BA’s new adverts have a new ‘magic of flying’ theme

British Airways has unveiled new outdoor advertisements that interact with its own aircraft flying overhead.

The new adverts in Chiswick and Piccadilly adopt the airline’s new ‘magic of flying’ theme that track aircraft and take over the digital display to show a child pointing up at the plane.

The adverts will then show the flight number and destination that the aircraft is arriving from.

“We’ve all had conversations with friends and family wondering where the planes are going and dream of an amazing holiday or warm destination and this clever technology taps in to that and reminds people how accessible the world can be,” said BA’s head of UK & Ireland Richard Tams.

Gary Marshall
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Gary Marshall
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