The Onyx Hospitality Group has a line up of new openings scheduled in the coming months.
The first quarter of 2014 will witness the opening two Ozo properties – Koh Samui and Colombo.
The group is also looking at expanding the Ozo brand in Pattaya by quarter three of 2014. In the later part of the second quarter, the group will foray into Bangladesh with the Amari Dhaka, followed by a second Sri Lankan Ozo property in Kandy. There are also some Shamas lined-up – one scheduled to open Dec 2013 – Jan 1014 in Hangzhou (Shama Heda).
With the development plans in place, Debrah Pascoe, senior vice-president, sales and marketing for Onyx Hospitality Group talks to Travel Daily about the year ahead.
“We have several new openings across brands which show there is a need to expand our portfolio. With our existing properties, we have seen positive growth from markets such as the Middle East, which is very big for us. The region falls into our top three markets outside of Thailand, which include India and China. While for Europe, it is undoubtedly the UK and Germany. We are also seeing growing numbers from Australia, China and Russia.”
The expanding base of travellers also means the Group has to remain competitive in its offerings. In line with this, all the new properties will now offer free Wifi and expand the Internet user base. “We are looking at exploring the social media platforms aggressively as this is the need of the hour. In addition, our Arabic booking engine will also be rolled out soon,” added Pascoe.
Concluding on the new target markets for development, Pascoe added: “We are looking at Johar Bahru in Malaysia and have announced a new property in the region. In addition, we also have the Ozo in Penang and the Amari in Bali; India too has a couple of projects and some more that will be announced. And finally, we are exploring the Middle East.”