Monaco is looking at tapping the luxury and MICE segment from India.
The tourism board has recently launched their new MICE campaign stating “Your event needs Monaco” keeping in view the much talked about capability and expertise that the destination offers to make every event a success. The Monaco Convention Authority team and its bureau in India offers a wide range of innovative services to those organizing conventions, seminars, exhibitions, festivals or trade fairs, ready and willing to meet their demands and respond to all types of requests for any budget.
In order to promote Monaco as a luxury holiday destination, the board is working together with the travel trade fraternity and recently conducted road shows in Mumbai, Bengaluru and Delhi.
Guillaume Rose, president of Monaco Government Tourist and Convention Authority said, “India is an important market for us with a prominent increase in the tourist arrivals in day-visitors, room-nights and MICE movements. Our objective is to showcase Monaco as one of Europe’s finest destinations for the people who settle for nothing but the best and are looking for unmatched quality. We want to promote Monaco as a MICE and luxury destination in the country as well as a wedding destination in the metro cities of Delhi, Mumbai, Chennai, Kolkata and Bengaluru. Our efforts are directed towards tapping the high-end Indian travellers not for short-term gains, but for the long-term.”
The destination has recorded year-on-year increase in the room nights from India. In the year 2012, 4,718 room nights were generated from India. India has climbed up from eighth to fourth position of total Asian arrivals. It is fast evolving and is increasingly becoming a niche strategic market.