In an effort to encourage business development, Turkish Airlines has launched a unique program catering to entrepreneurs – Invest on Board. The worldwide program offers investors a chance to meet start-ups while onboard a flight.
Starting this December, Invest On Board will fly in partnership with eTohum, a program which aims to introduce new entrepreneurs into the marketplace, 11 start-up ideas into the skies on Turkish Airlines flights. Using the Turkish Airlines’ In-Flight Entertainment system ‘Planet’, investors will also be able to browse through video pitches to encounter the next big idea. These ideas will be renewed in Turkish Airlines’ Planet system on a monthly basis.
The project will be online at InvestOnBoard.com where new startups can apply to be periodically included in newer video pitch releases. The campaign is to further promote the entrepreneurial spirit of Turkey.